Brand partners VOYA are a leading global lifestyle brand, grounded in science but inspired by the Atlantic Ocean and the ancient Irish tradition of seaweed bathing. They share with us the science behind the seaweed…
Seaweed has been used for over 300 years as therapy for a variety of skin and rheumatic conditions in Ireland. Seaweed naturally absorbs its nourishment from the sea, over 80% of the seaweed plant is made up of essential minerals, vitamins, and other bioactive compounds.
Seaweed encompasses a broad range of vital nutrients such as fibre, calcium, potassium, magnesium, and iron and is also well known for its high iodine content which supports the maintenance of normal healthy skin. In addition, seaweed contains several key vitamins including folate, vitamins A, B1, B2, B3, B6, and C. In fact, seaweed is almost unique in that it is one of the few plant sources of vitamin B12.
Seaweed also contains several other bioactive compounds not found anywhere else, including: Fucoxanthin, a powerful antioxidant that can quench harmful free radicals and reactive oxygen species that damage our bodies cells and Phlorotannin’s, a type of polyphenol, whose antioxidant activity fights against the free radicals that damage our cells and DNA.